Multinational companies do have the power to make things better and perhaps they are beginning to show it
Consumers, stand by to feel increasingly uplifted and guilt-free! The foremost means of "empowering global consumers", The Global Consumer Goods Forum, took place in Paris last week, convening 1,000 "c-suite executives" (those with "chief" in their acronym) including 400 of the world's top CEOs.
Gatherings where global heads of snack development engage with emeritus professors of agricultural science on topics such as "creative capitalism" are increasingly common but the forum is the biggie. Every retailer and manufacturer wants to be seen and heard there.
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