Research says firms greenwash less and engage in more substantive CSR in countries which emphasise individual responsibility
When it comes to sustainability and corporate social responsibility, many assume that a culture of corporate individualism leads companies to seek as much reputational benefit as possible by pretending to be responsible, while in fact merely giving the crumbs from the table. Or, putting it another way, many suspect that firms engage in "greenwashing" - talking the talk plentifully, but walking the walk as little as possible.
Indeed while we are inundated by endless corporate social responsibility reports, the number of firms caught red-handed harming the environment or failing to assume their social responsibility is not diminished.
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